UZO is a new mobile communications brand that wants to mark its difference from the three existing brands in the country by offering one single price list.
It has been conceived for all users who wish to speak to various networks without additional costs, who hate being bound to contracts or obligatory charging, who want a mobile to make calls and send written messages and who don’t want to pay a high price for calls outside their network and for those who want a cheaper price for calls made to their network. It is thus seen as an “uncomplicated” option.
With this offer USO intends on accompanying a trend already followed by sectors such as distribution, aviation, hotel business or banking.  Note that as pertains mobile communications, throughout Europe offers are emerging with very simplified services promoted specially by virtual mobile operators. 

This offer arises in the follow up of a study carried out in Portugal, through which one was able to conclude that 15% of national clients prefer simplicity when it comes to choosing a mobile service.

100% autonomous functioning from TMN
By using the TMN GSM network, USO renders all the essential services: SMS, identity of the caller, voice mail, amongst others, rendering also innovating services which allow efficient control of costs.  Note that it is possible to establish maximum costs per call
Each client is given an on-line account, which allows access to a self-service site (www.uzo.com.pt), where clients can consult their consumption and balance up to that moment, information on charging, details of all calls and SMS sent and the automatic activation and deactivation of services.
The price is 16 cents per minute (including the first minute) and 8 cents per SMS, at any time to any number.  The price is calculated every ten seconds after the first minute.  You can also make international calls by accessing the roaming service with the normal conditions practised in the market.
One of the most curious functions is that clients can choose their own number via Internet.  All the numbers start with 9600.
UZO will commercialize, basically, SIM cards, however the acquisition of some mobiles will be possible as no phone will be blocked to the USO network. 
UZO products will be sold via Internet and call centre, however you will also be able to find them in places like magazine and newspaper stands, CTT(post Office), Galp stores and Valentim de Carvalho stores thus guaranteeing a national presence.
UZO is a TMN brand, with no legal capacity, however it functions 100% autonomously, with its own team (which does not operate in the same place as TMN), its own offer, its own image and identity, its own price list and own distribution channels.  As pertains distribution we must underline that there will be no personal stores and TMN stores will not be used.