PT Next: Simulating the future
Friday, July 07, 2006
The PT Group made the public launch of PT Next today – an OnLine Simulator that projects the potential for technological development of the PT Group. Interactivity is the key-word of this transversal project, whose aim is to open a new communication channel with PT clients
Developed by the Corporate communication Department in partnership with YDreams, the objective of PT Next is to show a not too distant time horizon, the potential for technological development of the PT Group, materialised in futuristic concepts of daily products and services of any person.
Carlos Vieira and Rita Blanco, are the voices of the two characters, António and Maria, that live in the future in a house equipped with state-of-the-art technological solutions. The user chooses how this story, between two friends who arrange to meet at one of their homes to watch a tennis match, must unravel. This serves as the basis for the presentation of a totally equipped house with products, services and systems that can be created by PT. The user interacts with the two characters and discovers all the facilities.
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Tiago Sena, responsible for the implementation
of PT Next | Tiago Sena, responsible for the implementation of this Project, explains that “this is a new communication channel with our clients that will allow us to receive suggestions so that then together with them we can create the future products and services of the PT Group”.
The PT Next site was designed in order to be closer to the public and it is the result of sharing of information with clients and the contributions promoted by the project PT Escolas. Interactivity is thus one of the main lines of PT Next due to its possibility of receiving suggestions and commentaries that will be directed to the research and development teams (R&D) of products and services within the PT Group, which is the case of PT Inovação and PT SI.
According to Tiago Sena “PT Next is not “elitist”, is not directed at a specific community. It can be used by parents at home with their children. It will allow us to dream that with the massification of broadband this can become reality in the near future”.
On the other hand Tiago Sena enhances that “it is our concern to reinforce the interactivity with clients and with all the stakeholders with this project. In addition to consolidate the image of the PT Group as an innovative company, PT Next is now a fundamental door towards the dialogue”. To access and interact with PT Next a broadband Access is recommended.
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