TV Cabo is going to present a new TV service campaign for this summer in which the “angels” Joana, Rita and Teresinha "wake up" potential clients of the Television service which can now be acquired from 9,99 euros.
As a 3Play operator, following the focus on Internet and Telephone services, TV Cabo now bets on the promotion of its TV service from 9,99 euros*.

Joana, Rita and Teresinha become "Charlie’s Angels" who, like the characters in the cinema, enter the houses of Portuguese families in a spectacular way "waking them up" and affording them Access to the best television channels in the world.
Inspired by the famous "Charlie’s Angels " this campaign is back into action and shows a radical production in which Joana, Rita and Teresinha rappelling at 60 metres high at the Torre S. Gabriel, in Parque das Nações. The production of the advertisement involved stunts men that that climbed down the 15-floor Tower.
"If you don’t have TV Cabo you are not connected to Planet Earth " is the message that is to be transmitted with this new campaign said Zeinal Bava, Chairman of PT Multimedia. And of course we never forget how comfortable it is for the client to have an integrated experience of telecommunications with one single operator, one invoice and one assistance.
According to Vera Pinto Pereira, responsible for the TV Product of TV Cabo, this campaign aims at: "continuing to work the idea of a price based on 9,99 euros, contributing towards the connection of the  three 3Play businesses and incentivating the base sales of cable or satellite services ".

This publicity campaign will start on 15th June and will be disclosed until the end of August on TV, press, radio, mupis, outdoors, cinema, Internet and at other sale points of TV Cabo. The investment totalled 3,7 million euros.

The campaign was once again signed by the agency Partners, that won the category Publicity Agency and Publicity Personality at the awards "Means and Publicity " 2007.
 
"Adhere today to Netcabo and surf for free until 1st September "

As of Monday, 18th June, TV Cabo will have a second campaign on air focusing the net product. To adhere to Netcabo, until 31st July, TV Cabo offers the month of August and affords clients the opportunity to test without costs and no obligation to keep the telephone service. This campaign is exclusively destined to adhesions to Net +Voice services.

According to Francisco Cal, manager of the Internet Product, the aims of this campaign are based on the up-grade of the service and the idea of improvement of Netcabo quality supported by the three awards for "Best ISP" attributed by the magazine PC Guia. On the other hand, this campaign anticipates the start of the school year with time for the client to test the service and clear advantages pertaining to costs.
*Discount of 5,51 euros valid for 3 months for adhesions to the Selecção pack until 31st July 2007. This promotion presupposes that you stay with the service for 12 months. The current price of the pack without promotion is 15,50euros/month.