“Enter the fantastic world of TV Cabo” is new creative concept which is in the genesis of this campaign. On the basis of tubes which represent the new 3Play image of the company, TV and Netcabo appear as a path which takes (and literally sucks) the entire family into a fantastic universe. Here, everyone makes their dreams come true with the best channels in films and series, music, sport, documentaries and children’s programmes or with a more diverse content of Internet at a speed which is chosen and with unlimited traffic. 

Reinforcing the position of the brand, creating client loyalty and increasing the volume in sales are the great objectives for this campaign. It also consolidates TV Cabo’s communication strategy based on a joint offer which is simple and convenient for clients, one of their competitive values.

This advertising campaign, signed by the agency Partners, will be shown on television (general and cable channels), press, radio, internet, outdoors and at TV Cabo points of sales. The start-off packs, available within the network of TV Cabo stores and Agents, will also have a new packaging which ties in with the new positioning of the brand.

The packages available are:

TV Cabo (Classic service /40 channels)

+ Netcabo Light (256 kbps)= €34,99 
+ Netcabo Mega (1024kbps) = €39,99
+ Netcabo Mega Plus (8128kbps) = €49.99

TV Cabo (Funtastic Life/65 channels)

+ Netcabo Light (256 kbps) = €39,99
+ Netcabo Mega (1024kbps) = €44,99
+ Netcabo Mega Plus (8128kbps) = €54.99