Euro 2008 emotions in High Definition on MEO
Monday, May 12, 2008
As of 7 June, Euro 2008 will be broadcast in High Definition for MEO customers. Portugal Telecom has signed an agreement with TVI for the transmission of Euro 2008 matches allowing all MEO IPTV and Satellite customers to experience the emotions of high definition football
In partnership with TVI, Portugal Telecom has announced the launch of another novelty in its television offer: MEO service will provide all its IPTV and Satellite customers with Euro 2008 matches broadcast in High Definition, on TVI. As of 7 June, MEO customers will experience football in High Definition during some matches of the Portuguese squad, the quarterfinal, the semi-final and the final.
With this agreement, PT and TVI took another step towards improving the television experience of Portuguese viewers with the first national High Definition broadcast.
Apart from the more than 100 subscription television channels, MEO allows the access to a range of advanced functionalities such as digital recording, pause TV, video-on-demand (more than 1,000 films available), high-definition channels and flexibility in the choice of required channels that can be directly subscribed to via the television set and eventually changed every month (“Full MEO TV Experience”).
Interactivity, high definition and flexibility in the choice of channels, at the most competitive price on the market, these are the characteristics of the most innovative TV offer on the Portuguese market, which already covers the whole country via the IPTV and Satellite platforms.
Throughout the first quarter of 2008, MEO, apart from launching the satellite service, launched 17 new channels, and increased its video catalogue to over 1,000 titles. The Video-on-Demand service, a platform MEO exclusive, has surpassed all expectations as one third of customers has already used this service and shows a high level of satisfaction translated into an average consumption of around three films per month.
The second quarter again will be marked by a continuous rhythm of innovation by expanding High Definition contents and by launching the new version of the IPTV Meo Box that will have more recording capacity. As of June, the Meo Box will increase recording time to 140 hours. IPTV service boxes will be rented for Euro 5 per month.
Also on the satellite platform, already allowing a MEO customer to watch high-definition channels and access to MEO Satellite service in a number of television sets at home, the PVR Meo Box, with digital recording capacity of up to 140 hours, will be launched (available for rental from Euro 5 per month), extending the “Full MEO TV Experience” to PT’s satellite customers.
New MEO campaign
MEO has launched a new advertising campaign directed exclusively to the high definition broadcast of Euro 2008 matches. The Gato Fedorento team take, once again, the command of this mission that comes to every location in Portugal and offers all Meo customers (IPTV and Satellite) the possibility of watching, cost-free and in high definition, Euro 2008 matches transmitted by TVI.
In April, the MEO television service was publicized by the Gato Fedorento team by means of an advertising campaign that attained 40% of proven recall in few weeks’ time. This was followed by the Meo Mobile campaign and, in May, PT’s television service will keep being publicized, this time focussed on the MEO Satellite offer and on the high definition transmission of Euro 2008 matches.
This campaign, conceived by Partners, will be present on television, radio, outdoors, the press and Internet throughout the country.
Watch here the advertising film.
www.meo.pt
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