Unlimited music at fixed price from TMN
Thursday, September 04, 2008
As of today, TMN’s six million and a half customers are among the first worldwide and the only ones in Portugal that can make unlimited music downloads, via a mobile phone or a PC, for just 1.99 Euro per week. PT’s mobile operator presents the new Music Box concept, in partnership with ArenaMobil, promising a revolution in music download
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José Carlos Baldino and Rita Teixeira
disclosed TMN’s Music Box
potentialities |
TMN launched its new Music Box concept: an innovative and unlimited music download service, via a mobile phone or a PC. José Carlos Baldino, PT’s Director, presented this service in partnership with ArenaMobil, associated to the world’s main music editors: SonyBMG, Emi, Universal and Warner. “It is a highly innovative service. TMN is the first operator to launch it in Portugal. With this launch, we seek a possible alternative to illegal downloads”, said José Carlos Baldino.
Through Music Box, TMN customers can download their favourite tunes and the latest hits at a fixed price. TMN presents two different subscription models. The weekly subscription models, for just 1.99 Euro, and the monthly model, for 6.99 Euro, allow listening to the downloaded music, for the duration of the subscription: one week or one month. When that time period ends, the weekly or monthly subscription renewal is automatically activated, so that the user may continue to enjoy the music already downloaded or from the unlimited downloads, still to be made.
Rita Teixeira, Music Box product manager, explained that this “service does not need the download of any application”, which is an advantage and, moreover, “both the use and the subscription of this service are quite easy”. To make a music download from a mobile phone, customers need only to access the tmn i9 portal. From a PC, the download is made in the 'Música e Toques' area on site http://www.tmn.pt/.
Music Box targets music lovers and is compatible with a great variety of models, another advantage of this service.
Through Music Box it is possible to download music via a mobile phone or a PC
To make known this revolutionary subscription service, an extensive communication campaign has been prepared, via television, radio, press, outdoor communication and internet.
“Music has always been one of our bets”, stated José Carlos Baldino, Director, PT. In fact, TMN has developed a diversified number of initiatives, aiming to bring music to everyone, such as the Waiting Rings (providing music to callers), Ringtones (making every mobile phone unique), Napster Mobile (to download classics) and TrackID (to recognize and purchase any kind of music).
Apart from music, TMN carries out several initiatives, aimed at the youth segment. The guest list, the “dream team” bet, Zlango messaging, Moche tariff and the e.escola program – by means of which “over 150,000 PCs have been delivered”, are but a few examples of TMN’s actions.
New Music Box consolidates TMN’s and Portugal Telecom’s offer, always undergoing constant growth and evolution, also transversally following the evolution of a dynamic market such as telecommunications.
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