500,000 meo customers. This number has been toped by Portugal Telecom. Today, 500,000 meo customers control their television experience, via ADSL, Fibre or even Satellite, which represents a market share above 20% reached in 17 months. “PT is thankful for the trust of the Portuguese”, said Zeinal Bava at the press conference.
By reaching this goal, PT is moving towards the leadership. Therefore, Zeinal Bava highlighted three decisive stages: “PT will be a strong competitor to TV Cabo in three to six months time” (September 2007), “we want to reach critical mass in television” (October 2008) and “we want to assume the leadership in television and we will not apologise for that to anyone”. “This is a certainty. MEO will become the prime choice of the Portuguese”, said the chief executive of PT.
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Zeinal Bava announced that PT
will become the pay-TV leader
in the mid- term |
It was an aspiration before. But nowadays, PT owns the most extensive distribution network, the trust of its customers, with innovation and quality of service, informed Zeinal Bava, adding: “We shall be market leaders in the mid-term”.
These 500,000 customers represent more than 64% of PT’s ADSL customers and 19% of its traffic generating lines at the end of the second quarter of 2009. Net adds during said semester topped 57,000 customers.
Its innovative functionalities allow a differentiating offering to be celebrated today as well. With Meo, Portuguese customers may enjoy real-time video-on-demand, with functionalities similar to a DVD and a catalogue topping 2,000 movies, HD included; catch-up TV; or even the Electronic Programming Guide, accessible through the internet or the mobile phone. TV shows recording may also be programmed remotely via internet or mobile phone. Games, karaoke, and other interactive contents and services as well as access to personal picture folders are also available on Meo. Youngsters also have a specific offering for them.
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MEO in numbers |
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Market share:
1% in 2007, 20% in 2009 |
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Penetration on ADSL base:
57% (1st place in Europe) |
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Revenue growth of domestic wireline: 1,2% in 1S09 y.o.y. |
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Total Shareholder Return (TSR):
48% (31 Dec ‘08 - 20 Oct ‘09 – 2nd place in Europe) |
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Capex as % of revenue:
25% (Wireline 2009E – 1st place in Europe) |
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FTTH Penetration/B 2009: 14 to 28% (3rd place in the world) |
In terms of service and advertising recall, MEO stands out in the Portuguese pay-TV market. The proven ad recall index topped 60% and the spontaneous advertising recall was above 40% at the beginning of October. But let us continue with advertising recall…
In the first semester of 2009, “Meo service also enjoyed a high level of ad recall on the Portuguese market, having reached the highest level of proven recall per ad”, PT discloses in a press release. In September 2009, the telecommunications regulator considered Meo as the operator with the highest levels of customer satisfaction, image, customer service and value for money in the Portuguese telecommunications sector.
The promise has been made: “MEO’s television offer from PT is an investment on an innovative service of excellence to provide a next-generation television experience”, discloses the company. The promise is thus reinforced: “Portugal Telecom will keep investing on MEO’s quality of service and innovation, so as to deliver more and better services to its customers”.
Zeinal Bava recollected that PT kicked off with 1% market share, but revolutionising the TV market in 18 months. According to its chief executive officer, PT shall go “much beyond the critical mass – 30% (..) it is just a question of time”.
