Meo launches new campaign
Thursday, September 03, 2009
Gato Fedorento comedians will be the protagonists of Meo’s new campaign that states that PT takes fibre right to the customer’s home.
Gato Fedorento comedians will be the protagonists of Meo’s latest campaign once again. These four comedians will pass the message that PT’s service takes fibre – on its various platforms: television, internet, telephone, videoclub and mobile broadband – right to each customer’s home, in every room.
The campaign will initially focus Meo Fibre service, evolving later through various advertising spots to other differentiating services that Meo will shortly make available.
Created by Partners agency, Meo’s latest communication campaign will be on the air until next 30 September on several media such as TV, radio, press, internet, mobiles and urban billboards.
This is yet another way for Portugal Telecom to show customers how specific its product is by taking fibre right to the customer’s home
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