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Sports news in Portugal’s major portal
Friday, August 14, 2009
The Sapo portal just launched Sapo Sports, a channel dedicated to the sports world with special focus on football.

As of today learn about everything in the sports world at http://desporto.sapo.pt/. Sapo, in association with Sportinveste Multimédia, just presented this new channel for fans of all sport disciplines such as football, basketball, handball, hockey and footsal. Sapo Sports was launched with special coverage of the World Athletics Championship in Berlin and it may also be accessed from a mobile phone through Sapo Mobile at http://m.sapo.pt/desporto.

This launch, anticipating the beginning of the football season, promises a lot of novelties and coverage by the minute of the major events. Sapo Sports will livecast a match of Portugal’s Football League every week, starting in this first week with match Nacional vs. Sporting that will take place tomorrow at 7:15 PM.

Internet surfers will find the latest sports news, updated statistics, exclusive football videos displaying the main goals and key shots of the 1st League, the goal of the week as well as the accompaniment and live broadcast of matches at the Virtual Stadium.

Focusing especially multimedia content, the new channel of the major portal in Portugal will also contain football videos, a photo gallery of all sport disciplines with several athletes and sport events as well as a highlight for the photo of the day, which may be commented by users, just like any other newspiece.

There is also a sports newsstand, opinion articles, comments by Rui Tovar and direct access to the homepages of the clubs on Sapo Sports. The exclusive area for regular interviews with sports personalities is also a novelty. The first guests will be Luís Figo and Sá Pinto from the football world, Armindo Araújo from car racing and Álvaro Parente from GP2.


Audience leader in Portugal, with over 900,000 users each day and 500 million pageviews per month, Sapo pursues a strategy of diversification of its content and presents a number of channels and services such as Search, Videos, Blogs, Photos, Messenger, Email, Classifieds and News through a multi-platform logic (internet, wireless and television).

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