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In a press conference, Zeinal Bava
announced TMN’s seven million customers |
1991 saw the creation of Portugal’s first mobile operator: TMN - Telecomunicações Móveis Nacionais, SA. A pioneer on the market, TMN wins several victories and keeps launching innovative products and services to meet everyone’s needs.
Innovation and customer-orientation are the main guidelines of the operator that eighteen years after its creation, keeps celebrating new historic milestones, remaining their favourite mobile operator. On 22 October 2007, TMN announced deserving the trust of six million customers and less than two years later announced the existence of seven million originals. TMN is thus Portugal’s number one operator, celebrating a new historic milestone that consolidates its position of leadership on the mobile market in Portugal.
In a press conference at TMN’s headquarters in Lisbon, Zeinal Bava thanked for customers’ trust and stressed that “it is an incentive to do more and better”. PT’s CEO also thanked employee commitment and dedication in the fulfilment of this goal and said that TMN revolutionised the way of life of the Portuguese.
During his presentation, PT’s CEO disclosed the pillars on which TMN’s success is based such as the launch of Mimo, the first prepaid card in the world and the strategic bet on the data service as well as a few other services, aligned with the trends of the future.
Through its leadership, anchored upon a consolidated innovation strategy, TMN contributes to placing Portugal at the frontline of mobile penetration rate in Europe, a fact owed to each one of its seven million customers. Aware of its own confidence, more than the present, TMN celebrates today the future, getting ready to keep influencing communication via the mobile phone, considering that a mobile phone is an excellent means of contact and interaction with the world.
TMN consolidates leadership with each new milion customers
In a year in which it attained seven million customers, TMN stands out for its leadership in the business market with Office Box, a differentiating service for SMEs, and e.escola and e.escolinha programs through which it has already distributed more than 720,000 PCs and broadband accesses. It is worth recollecting that TMN’s mobile broadband service was recognised once again by Anacom in 2009 as having the best performance, being the most reliable and fastest one. Later this year, TMN will enable its customers to browse the Internet at speeds up to 21 Mbps.
TMN is also at the frontline in terms of smartphone sales, with 53.3% market share in this segment. Highlight should go to the TMN Bluebelt, the first TMN-branded smartphone, and the HTC Magic, the first Android™-based smartphone launched in Portugal, as success cases.
In 2006, the year of celebration of six million customers, the mobile operator launched Mobile TV, currently dubbed Meo Mobile, extending the box that has changed the world to a mobile display.
In the year of celebration of its five million customers in 2005, the operator reinvented itself as a a brand, assuming itself a relationship brand. With four million customers in 2002, TMN enabled its customers to send photos through their mobile phone via MMS service, and in the previous year, with three million customers, it announced one of the first services to locate vehicles in real-time worldwide – Frotalink. Before standing out in 2000 as the first operator to launch GPRS technology commercially, TMN attained two million customers in 1999 and one million customers in 1998. But the turning point for TMN’s leadership was the launch of Mimo prepaid card, the service that led to the democratisation and popularity of mobile phone usage in Portugal.
TMN, 7 million customers, all original
The new “TMN, 7 million originals” media campaign will run as of today until next 29 October, based on the concept that each one of TMN’s seven million customers is one of a kind in his needs, expectations and relationship with the brand.
Created by Partners for TMN, the campaign will run on television, press, urban billboards, internet and street actions, presenting 10 characters resulting from morphings generated from twenty well-known Portuguese personalities, in connection with TMN or its sponsoring strategy: Ricardo Araújo Pereira and José Diogo Quintela, Inês Castelo-Branco and Lúcia Moniz, Sá Pinto and Rui Costa, Fátima Lopes and Ana Salazar, Vítor Baía and Rui Reininho, Francisco Lobato and Tiago Pires, Nayma and Jô, Álvaro Parente and Carlos Sousa, Bruno Magalhães and Armindo Araújo, Michelle Brito and Telma Monteiro.
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Luís Avelar and Zeinal Bava together with a few well-known personalities from TMN’s campaign |
More important than the characteristics that they may have in common because of the professional activity for which they have become famous, or even the morphing they are submitted to by this communication campaign, the ten well-known personalities have in common the fact of using the same network: the TMN network. According to Luís Avelar, PT Board Member, who presented the new campaign “customers are each one of them, a unique customer”. The combination of the ten original customers is a ”combination of personalities that generate real original Portuguese”. TMN is a “network of unique people”.
“We want to celebrate these seven million with a message” of thanks for their trust, said Zeinal Bava. And therefore, to mark this milestone, TMN “will involve its customers in this campaign”. In this way, TMN customers will be invited to participate, creating their own “originals”. This is an “original campaign disruptive with everything that we have done in the past”.
TMN also promotes several involvement actions such as for example online contests and thematic promotions related to number seven.
“Thank you, 7 million.”
http://www.tmn.pt/