After having become Samsung’s only Portuguese partner, by creating a set of widgets and applications for the new 3D TV sets equipped with Internet@ TV, Sapo, the leading portal in Portugal, presents a new application, exclusively developed for iPad, which will make available every day the front pages of the main Portuguese and foreign newspapers and magazines.
iPad users will be able to access Banca Sapo through the respective icon on the App Store and get to know the first pages of a number of Portuguese newspapers and magazines, as well as several international titles. There will be circa 500 titles available, such as: “Le Figaro”, “El Pais”, “Folha de S. Paulo”, “Paris-Match”, “Courier International”, “Le Nouvel Observateur”, “The Daily Mail”, “La Vanguardia”, “As” and “Rossiyskaya Gazeta”.
The first pages will be organised by categories, namely national, sports, economy or magazines, and iPad users will be able to benefit from the application, viewing them in full screen, zooming each one of them or fast browsing all the front pages.
It is worth recollecting that in November 2008, SAPO made available this service for iPhone and iPod Touch, currently having 32,000 users worldwide.
The launch of this application fits within Sapo’s strategy of development of multi-platform applications. Currently, this Portuguese portal has several solutions for mobile phones, television and now for iPad, promoting its activity in a market, which is beyond the traditional developments for computers.
Sapo Mobile, the version for mobile phone of the portal, Sapo on Meo, that enables the viewing and consumption of contents on television, Pond, the first online account aggregator, and applications for smartphones with Android, Windows Mobile and Nokia WRT operating system are just a few of SAPO’s developments in the scope of the portal’s bet on multi-platform solutions. In this way, the portal seeks to provide the user with relevant contents and services more and more, irrespective of the device of the user.
The Sapo portal has 900,000 daily users and 500 million pageviews each month. It is present in Cape Verde, Angola and Mozambique and aggregates horizontally an extensive range of contents on different channels and a number of services such as: Search, Videos, Blogs, Photos, Messenger, Email, Classifieds and News.
