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“This new offer changes the business paradiugm of companies, by allowing that what was a privilege for just a few may become accessible to anny company”, says Zeinal Bava |
In practice, SMEs will be able to access productivity tools, communication and collaboration services hosted at PT data centres, remotely via the Internet by subscribing to this new service
By virtualising applications, PT provides an offer “in which companies only pay what they use” says Zeinal Bava, chief executive of PC, which means the payment of the service by user in accordance with the chosen service package.
According to Zeinal Bava, through this offer, the structural barrier of access to platforms, applications and infrastructures is surpassed as the result of the investment expected. “This new offer changes the business paradigm of companies, by allowing that what was just a privilege for some to become accessible for any company”, says PT’s chief executive. “This advantage is particularly important in the current economic-financial framework”, he adds. Zeinal Bava defines this moment as disruptive in terms as market practices, with direct practices in terms of company efficiency and effectiveness.
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| 75% of Portuguese SMEs are PT Business customers, stressed Rui Gonçalves Pereira |
PT gathers the ideal conditions for the commercialization of this offer, said Rui Gonçalves Pereira, Board Member, PT Portugal, responsible for the SME area. Investment in fibre becomes strategic in this context as it is a fundamental enabler. Furthermore, PT holds the most extensive data centre network. In this context, PT’s chief executive recollected the creation the creation of a green data centre, “more up-to-to-date in terms of green-IT”.
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Jean-Philippe Courtois said that companies will gain productivity and save resources |
In parallel, PT is the most capable company, considering the strong relationship with its customers and the profound market knowledge that it holds. It is worth recollecting that 75% of SMEs are PT Business customers. In this segment, it is worth retaining a few numbers. PT holds a 53% market share in broadband (wireline and mobile), while the second biggest operator
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Claudia Goya highlighted the mobility, collaboration, familiarity and professionalism of the offer |
has 23%, Office-Box grew by 37.5% from 2009 to 2010, and holds 40% market share in television.
Knowledge and experience in terms of information systems, namely the experience of circa 2,000 information systems experts is worth highlighting.
Jean-Philippe Courtois, chairman of Microsoft International, speaks about a next-generation service, in which variable costs will be reflected on benefits in terms of management of the businesses of SMEs - more productivity, with fewer resources.
Mobility, collaboration, familiarity and professionalism are advantages entirely associated with Microsoft 365 and highlighted by Claudia Goya, general director of Microsoft in Portugal.
Working from any place or device – computer or mobile are features deemed strategic. Collaboration is materialized through the possibility of conducting meetings via internet, with audio, video, screen sharing or still website creation. Also important is the familiarity issue in terms of Microsoft tools that exclude the need of training such as Microsoft Outlook, Word, Excel, or PowerPoint. The list of advantages is accrued with the fact that SMEs may reach the market in a more professional way, given the facility of design of a website and use of a customer interface using professional collaboration and communication tools.
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Claudia Goya, General Director, Microsoft; Zeinal Bava, CEO, PT;
Jean-Philippe Courtois, Chairman, Microsoft Internacional;
Rui Gonçalves Pereira, Board Member, PT Portugal |