Futurecom, the biggest telecommunications event in South America, will be held between 26 and 28 October in São Paulo, Brazil. Unable to be present at the panel ”The connected society influencing life and changing people’s behaviour”, Zeinal Bava, as a speaker at the event, left a declaration recorded on video in which he stressed the importance of Brazil in Portugal Telecom’s strategy.
In his intervention, Zeinal Bava highlighted the importance of Brazil in PT’s strategic goal of attaining 100 million users: “We haven’t changed our direction, Brazil remains strategic for Portugal Telecom, but we have clearly changed our path”.
The presence of PT’s chief executive was to take place at the panel whose theme was ‘The connected society influencing life and changing people’s behaviour’, also attended by Vivo’s chairman, Roberto Lima, as well as Oi’s chairman, Luiz Eduardo Falco.
On the video presented to the participants of Futurecom, Zeinal Bava also said that Brazil is a long-term bet, not only for its scale, but also for its economic growth and redistribution of wealth, responsible for the emergence of 40 to 50 million new consumers. “Notwithstanding Brazil is a developing market, consumption habits are similar to those of European markets and consumers are as demanding as their European or North-American counterparts”, he said.
Zeinal Bava mentioned, in his intervention, the evolution in the telecommunications sector occurred in the last few years, highlighting PT’s latest offer, Cloud Computing services, which will “transform people’s lives. What are now barriers for small and medium enterprises, such as hardware and software, will end”, he stressed.
According to PT’s CEO, in the future all companies will have access to similar infrastructures, which will reinforce the importance of the “innovation capacity” to grow “in an each time more competitive market”.
Being considered the biggest Telecommunications and Information Technology event in Latin America, the 12th edition of Futurecom is expected to welcome circa 15,000 experts from 40 countries.