In the Portuguese market, PT Portugal is a client oriented company, focused on innovation and execution to meet the needs of the digital consumer. PT Portugal is organised by customer segments promoting collaboration between functions and platforms to ensure the best customer experience. PT Portugal’s priority is to create sustainable value for all customer segments.
Internationally, PT Portugal will continue to focus on the operational performance of its assets and sharing best practices across all of its businesses. By strengthening operational and commercial excellence in all operations and promoting the sharing of best practices in all its business, PT Portugal will be able to fully harness the potential of each operation, taking into account the state of market development in all segments, as well as its competitive position.
Focus on innovation will continue to be a priority for PT Portugal given its key role in achieving sustained growth, along with the goals of greater competitiveness in the supply of products and services while simultaneously providing greater efficiency in its development and delivery to the market.
This continued focus on innovation has proved crucial in strengthening the company's competitiveness and leadership in the various segments and markets where it operates. In response to changing consumer habits, the company has directed its provision towards convergence, mobility and virtualization of content and services.
PT Portugal sees its human resources policy as the active management of its employees talents, rewarding and encouraging merit, creativity, excellence, and believing in the continuous renewal of its resources through a structured recruitment process for young managers.
The company accepts its social responsibility to the community, constantly supporting numerous institutions and motivating its employees through a corporate volunteering policy. The company creates innovative solutions that aim to make life easier for customers with special needs and also intervenes in education, the environment, culture and sport.
Since 5th May 2014, PT Portugal is a wholly owned subsidiary of Oi, PLC, a leading group in providing telecommunications services in the Brazilian market and the largest operator of fixed line telecommunications services in South America in terms of active clients.