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Brand Image
Brand image is something that PT views with high sense of responsibility, bearing in mind that it mirrors the committed and rational relationship that the company establishes with society. According to, the brand should reflect the characteristics of its personality in terms of value, attitude and transversal commitments with all its businesses, thus contributing towards the adequate positioning of the company in each sector of the market and society.

PT’s brand image is, constantly, monitorized through market surveys made to the public with whom the company relates. The brand value has been evaluated by international benchmarks scores.

Brand Guidelines (pdf)

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