In an unprecedented year, in which the country and the world have experienced unique and changing times, MEO, Altice Portugal's consumer brand, continues to assert itself as a leading innovation operator, with continuity in its communication strategy. With an energetic, irreverent Christmas campaign based on the areas in which the brand operates (content, music, entertainment), MEO seeks once again to touch the Portuguese people in a positive way, both by the tone and concept of the campaign, as well as by the offer itself.
It is under the claim this Christmas “MEO comes with everything”, that MEO presents an outstanding offer and a new world of opportunities to its customers. Incidentally, this has been our attitude towards the pandemic, never giving up, investing in different areas such as the expansion and reinforcement of networks, innovation, social responsibility (fighting against the isolation of our elderly people), but not forgetting music, sport, fashion, art, and culture.
The MEO campaign offers new packages “with everything”, with unlimited mobile data, home net at full speed, unlimited fixed calls and premium channels included in the monthly fee, with customers always able to choose the channels that most interest them, promising endless fun and content for all Portuguese families.
MEO comes with everything» campaign
It comes with a rock ‘n' roll jingle and a lot of humor, with MEO ambassadors - Cristiano Ronaldo (Hard-Rocker), Carolina Deslandes (Heroine Anime), Miguel Oliveira (Futuristic Knight), Jéssica Silva (Marie Antoniette), Armindo Araújo (Sherlock Holmes), Bárbara Tinoco (Zombie Bride), Frederico Morais (Transformer), João Sousa (Viking) and Chakall (Aladdin) - as they have never been seen before, in character, to personify the diverse universes of global entertainment. MEO ambassadors set the tone and this Christmas: if they want to have it, if they want to see it, they will see it, because MEO COMES WITH EVERYTHING. This multi-media campaign will be on the air starting today, on television, radio, in the press, at point of sale, below the line and digital media.