MEO's creativity once again shone out on a day that honors the most creative work at the national level. Seven awards: one gold, four silver and three bronze, was the balance of the 2020 edition, which also awarded Altice Portugal's consumer brand with the Grand Prix Advertiser of the Year and Partners as Creative Agency of the Year.
55 categories, spread over 15 major areas (Television / Cinema, Radio, Press, Outdoor, Digital, Activation, Public Relations, Events, Relational Marketing, Media, Sustainability and Social Responsibility, Alternative Support/Innovation, Integrated Action, International Markets, Self-Promotion and Lusophone Markets). This is how the initiative, which, distinguishes the best national creativity every year and which is the oldest in the communication industry is organised.
MEO won in the following categories:Grand Prix Advertiser of the Year
- Institutional Communication - The Unwanted Shapes - Gold
- Brand Content - The Unwanted Shapes - Silver
- Events/Sponsorships - The Unwanted Shapes - Silver
- Sustainability/Social Responsibility Action - The Unwanted Shapes - Silver
- Special Digital Format - Lisbon Green Capital - Silver
- Advertising - Lisbon Green Capital - Bronze
- Best Planning/Outdoor Use - Lisbon Green Capital - Bronze
- Integrated Project - The Unwanted Shapes - Bronze
This year, 154 pieces of work were submitted to the contest, of which only 70 made it to the shortlist. Work was evaluated by Alexandre Montenegro (Show Off Films), Diogo Anahory (Bar Ogilvy), Edson Athayde (FCB Lisboa), Hugo Nóbrega (H2N Phenomena Makers), Ivo Purvis (Partners), João Carlos Oliveira, Lídia Monteiro (Turismo de Portugal), Miguel Durão (Stream and Tough Guy), Nuno Jerónimo (O Escritório), Nuno Moura (Portuguese Football Federation), Pedro Magalhães (Wunderman Thompson), Rita Tomé Duarte (Delta Q), Sandra Alvarez (PHD Media), Tomás González-Quijano (Mindshare Portugal).