The day was celebrated on January 30th and was marked with the launch of an inspiring video with Fernando Santos, national football coach. Amnesty International's initiative is part of the project “Eu Jogo pelos Direitos Humanos” (I play for human rights), which has a partnership with Altice Portugal.
"We are all human beings, we are all the same, regardless of skin color, race, gender or sexual orientation. Do not join the wave of offenses, do not give space to racism." The appeal is made by Fernando Santos in the video that marks the International School Day of Non-Violence and Peace, a date created in 1964 with the aim of making students and the whole of society aware of values such as respect, tolerance, and solidarity.
The national football coach supports this campaign promoted by Amnesty International, in partnership with the Portuguese Football Federation (FPF), and which reminds us that sport and football can be an example of education and respect for freedom, equality and inclusion. A campaign that Altice Portugal has joined to spread the messages of Equality and Non-Violence.
"I Play for Human Rights." The new film is launched as part of an unprecedented initiative to raise awareness of human rights through sport and which, despite being initially focused on football, aims to cover several sports. The project “Eu Jogo pelos Direitos Humanos” aims to involve all sports agents to put an end to situations of violence, racism, intimidation, physical threats, hate speech and cases of human trafficking.
Altice Portugal is conscious of its role in society and the importance of supporting causes that promote equal rights and opportunities between people and has been involved from day one in this important project, which unites several government entities, the FPF, the Portuguese Professional Football League, the Football Foundation, Olivedesportos, Fun Addict, among other partners.