For the second year in a row, Altice Portugal, through the MEO brand, identified and awarded Green Flags to Portuguese municipalities with good sustainability practices and policies and actions around 22 indicators and more than 70 sub-indicators, defined in the ECOXXI Program by Associação Bandeira Azul da Europe (ABAE).
Since June 2020, ABAE's ECOXXI program has integrated the “Green Flag” concept, developed in partnership with MEO. Through the slogan “Make your flag green”, the program challenges government entities and the population, in general, to build a better future. Thus, the Green Flag highlights municipalities (ECOXXI), parishes (Eco-Freguesias XXI) and tourist destinations that want to be an integral part of this movement of change, and that meet a set of sustainability criteria.
Last year the awards ceremony was held in Altice Portugal's showroom and, this year, on the 22nd of September, the ceremony to hand over the Green Flag ECOXXI 2021 to the winning municipalities took place at Fábrica de Santo Thyrso, in Santo Tirso. And it served, once again, to motivate municipalities and citizens to get involved in creating a more responsible and sustainable society.
The event took place in a hybrid format, with an online broadcast on SAPO Videos, and was attended by João Epifânio, Altice Portugal's Chief Sales Officer B2C.
During his speech, the CSO B2C greeted everyone involved in the project and explained how Altice Portugal contributes to the Bandeira Verde concept as a communications partner and to the country's sustainability. “Altice Portugal and its brands are responsible. The reason we are here today is that, as a large national company and leader in the respective business segments where it operates, Altice Portugal feels the need to give back to society a part of what society also gives us”.
In addition: "We joined this initiative because we seek to amplify its reach, give our contribution through our means so that we can project this initiative, which seems to me to be particularly relevant in our country."
Finally, he congratulated all the participants and announced that next year the aim is to “go beyond 20% of municipalities participating” in this initiative. "We want to go further and allow all municipalities to show what they do for their populations, for sustainability, and for our country."
The Municipality of Cantanhede won the MEO prize draw worth 5000 euros consisting of the installation of two environmental quality measurement stations (air and noise) and the use of the respective management solution.
José Archer, President of ABAE, also took the stage and proudly congratulated all participating municipalities that have adopted good practices for an increasingly sustainable country. “Many congratulations for all the work you have done and for your participation. And because we are here today to testify that we have at least 58 more sustainable territories in this country”.
This year had the highest number of registered participations over the 15 years of the program, with 58 municipalities applying for ECOXXI municipality (19% of Portuguese municipalities), with the highest incidence in the Center and North of the country: Águeda, Alandroal, Albufeira , Alfândega da Fé, Amadora, Amarante, Anadia, Arganil, Avis, Beja, Braga, Caminha, Cantanhede, Cascais, Estarreja, Funchal, Fundão, Góis, Horta, Lagos, Lajes do Pico, Leiria, Lourinhã, Lousã, Macedo de Cavaleiros , Mafra, Maia, Manteigas, Mealhada, Mira, Montemor-o-Velho, Nazaré, Oeiras, Oliveira do Hospital, Ourém, Pombal, Póvoa de Varzim, Porto Moniz, Santo Tirso, São Roque do Pico, Sesimbra, Setúbal, Sintra, Soure, Tábua, Tarouca, Tavira, Torres Novas, Torres Vedras, Trofa, Valongo, Vila de Rei, Vila do Bispo, Vila do Porto, Vila Franca de Xira, Vila Nova de Famalicão, Vila Nova de Poiares and Viseu.
54 ECOXXI Green Flags were awarded (93% of the participating municipalities), highlighting ten municipalities (17% of the candidate municipalities) whose ECOXXI index exceeds 80% (best rating): Pombal, Torres Vedras, Braga, Águeda, Sintra, Lousã, Oeiras, Leiria, Santo Tirso, and Maia. This year, 5 new municipalities participated compared to the previous year: Porto Moniz, Montemor-o-Velho, Soure, Vila de Rei, and Viseu.
MEO and Sustainability
MEO and Altice Portugal have been proving their relevance in sustainability with numerous projects and various initiatives that contribute to the sustainable development of our planet, whether from a social, economic, or, of course, environmental point of view. The following projects stand out in particular:
- MEO Energia – a unique and completely innovative service that promotes the consumption of “clean” energy from 100% renewable sources. An offer aligned with the principles of sustainability and energy efficiency/self-consumption;
- Commitment to Carbon Neutrality – joining the Business Ambition for 1.5ºC campaign, led by the Science Based Targets Initiative, in partnership with the United Nations Global Compact and the We Mean Business coalition, committing to achieving zero net emissions by 2050;
- An ecosystem of energy solutions – vast energy offering with security, mobility, monitoring, etc;
- Unwanted Shapes – an initiative to combat a common enemy of the oceans, plastic;
- Preservation of habitats – in MEO Sudoeste, with the “Casa da Coruja” project;
- Beach cleaning – through the Altice Foundation and in support of Surfing;
- Altice Portugal Sustainability Committee and Office dedicated to Sustainability and Inclusion;
- Altice Labs cork router – to reduce plastic consumption;
- Supporting sustainability events – such as Greenfest.
Altice Portugal is committed, throughout its value chain, to contributing to social and economic progress based on sustainability principles.