Announced yesterday, the winners of the 20th SAPO Awards, a leading event in terms of advertising and digital communication, which over the years has earned the recognition and respect of the main creative agents and the general public. The event took place in a hybrid format, between the restaurant bar "Praia no Parque" and the online transmission of Portal SAPO.
The 2021 SAPO Awards received a total of 131 entries, of which 51 campaigns were nominated by a First Jury, headed by João Sàágua, Rector of the Universidade Nova de Lisboa. But it was on September 23rd, at the Praia no Parque restaurant, that the official ceremony for the delivery of 29 awards was held, in the categories of Sectoral Awards (Creativity and Media), Strategy Awards, Awards for Special Formats, Digital Media Awards, Jury Awards and two more special awards this year, the Carreira Award, given to musician Tim dos Xutos e Pontapés, and the Best SAPO Voice Partner Award, for Diário do Minho.
Alexandre Fonseca, Executive President of Altice Portugal, highlighted the importance of returning to face-to-face events, physical contact, and presence. "We have all lived the digital world in these last two years in an extraordinarily intense way. (...) About the candidates, they show that, even despite the pandemic, despite these months of confinement, we continued with the creative industry, with Advertisers and Agencies who have enormous talent and who have been building a very strong digital market in Portugal."
Of the various awards that were awarded during the SAPO Awards event, it is important to highlight the four big winners of the Jury Awards: in the Campaign of the Year category, Altice Portugal and its MEO brand won with the "Women's Day" campaign; SamyRoad Portugal was elected Creative Agency of the Year; Altice Portugal once again took to the stage as Advertiser of the Year, and Wavemaker became Media Agency of the Year. There were four different awards, from which Altice Portugal won two, demonstrating its irreverence, creativity, and vanguardism.
João Epifânio, Altice Portugal's Chief Sales Officer B2C, could not hide his happiness at the fact that MEO had won the category of Campaign of the Year, with the success of "Women's Day". "It's proof of how creatively we can make a low-budget campaign that the market understands and has received very well."
Francisco Véstia, from SamyRoad Portugal, was speechless with the number of awards he received during the night. "We weren't expecting it at all. We were confident we were going to achieve something but being Creative Agency of the Year was a big surprise for us."
The SAPO 2021 Awards also stood out because of the Jury that gathered this year. About 30 professionals from the world of advertising, marketing, and communication were part of the three different groups of judges responsible for selecting the winners. The First Jury was responsible for selecting the list of campaigns entered in the various categories. The Second Jury was responsible for awarding the prizes to the 51 nominees. Finally, in charge of choosing the winners in the category of Digital Media Awards was the Digital Media Jury.
João Sàágua was extremely satisfied with the ceremony and said he was surprised by the new awards that appeared in this edition. "I think SAPO is to be congratulated and Altice is also to be congratulated. (...) As a judge, the main challenge was to see the largest number of products that were in the competition and learn a lot from the members of the Jury, because they are the professionals."
Embodying what has always been the tradition of these Awards, SAPO donated the total amount raised with entries (6,950 euros) to an institution chosen by the Altice Foundation. This year, the chosen institution was Associação Salvador, whose mission is to promote the inclusion of people with physical disabilities in society and improve their quality of life.
Salvador Mendes de Almeida, President of the Association, made a point of saying a few words when receiving the cheque. "On behalf of the Salvador Association, I want to thank the Altice Foundation, represented here by Ana Estelita, which has always supported us. (...) and for this awareness-raising so that all your companies continue to make a difference."
The SAPO Awards were created in 2000 and ended their 20th year with more than a thousand trophies having been awarded and a total of more than 204 thousand euros raised and donated to social solidarity institutions.
The Career Award. An award given by Altice Portugal that seeks to recognize a national figure who stands out for his effort, resilience, and excellence in his area of expertise. This year, Tim (from Xutos e Pontapés) was the great winner, and the award was given by the Executive President of Altice Portugal, Alexandre Fonseca, at the end of the ceremony.
The Best SAPO Voice Partner Award. It is an award that aims to praise one of the more than 50 partners of the SAPO Voz project, an initiative created last year that aims to support the more than 750 local and regional media in Portugal. The lucky winner this year was Diário do Minho, with the award given by André Figueiredo, Director of Institutional Coordination, Corporate, and Communication at Altice Portugal.