Altice Foundation promotes reading in São João da Madeira

In a movement to value reading as a human right and a condition for the free exercise of cultural citizenship, Altice Portugal, through the Altice Foundation, inaugurated last Friday, April 22nd, another reading box created from an old telephone box, this time in São João da Madeira, in the district of Aveiro.

Ana Estelita, Director of the Altice Foundation, and Jorge Fonseca, General Director of Geodesia attended the inauguration of the new micro-library found in Ferreira de Castro Park, where they were welcomed by Jorge Sequeira, Mayor of São João da Madeira.

For Ana Estelita "this telephone box conversion into small libraries project fits within a strategic pillar of the Altice Foundation, that of promoting access for all to education and knowledge. Increasingly, the Foundation has been focusing its initiatives on innovative projects with the capacity to provide the population with tools so that they may have even more opportunities. Our ambition is to achieve impact and enable transformation", she said.

The conversion of old telephone boxes is inspired by a movement started in the small village of Westbury-sub-Mendip, in the southwest of England, where its residents sought to transform one of the classic red telephone boxes into the smallest library in the world. In Portugal, this project was started by the Altice Foundation in 2013, and now has more than 45 boxes scattered from the north to the south of Portugal and the islands.

This initiative by Altice Portugal provides a space for democratising access to education and culture, aiming to strengthen community ties, exercise citizenship and encourage reading in a totally unexpected place, which has now gained a new life. And it is part of a vast program within the scope of Altice Portugal's Social Responsibility, which focuses on key areas such as culture, education, music, sport, the Portuguese language, and social intervention.​